Customer engagement marketing is a new approach to the traditional customer relationship management model. Rather than focusing solely on acquiring new customers, it also focuses on nurturing existing relationships with…
Customer identity verification (CIV) is a critical component of risk management. The first step in the customer identity verification process is to understand what it is and how it works.…
Customer success is a business imperative. As such, it’s important to not only measure the progress you’re making toward growing customer retention and satisfaction but also track your performance against…