Tag: customer

Technology

How Customer Engagement Marketing Provides a New Approach to Client Relationships

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Customer engagement marketing is a new approach to the traditional customer relationship management model. Rather than focusing solely on acquiring new customers, it also focuses on nurturing existing relationships with clients and building trust with them. A customer engagement marketing strategy creates automated systems that monitor customer data, scores, and preferences to ensure that as soon as a client inquiries, they receive a response within hours – if not minutes.

Build trust

Trust is essential to a successful business. Trust is built by providing good service, being honest and trustworthy, and being consistent. Trust can be lost by not keeping promises, not delivering quality products or services, or not being consistent.

Reward and retain loyal customers

Give customers something back. Reward them with a discount or a gift. You can do this by offering free shipping on all orders over $50, or giving them access to exclusive content and …

Technology

Understanding Customer Identity Verification Solutions

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Customer identity verification (CIV) is a critical component of risk management. The first step in the customer identity verification process is to understand what it is and how it works. KYC stands for “Know Your Customer,” and refers to the due diligence that an organization must perform on its clients and customers to verify their identities. This might include things like requesting official documents from a client, running credit checks, or checking public records databases.

What is customer identity verification?

Identity verification is the process of confirming the identity of a person or entity. It is used to establish someone’s identity and ensure that the person or entity is who they say they are. Customer identity verification is often performed through the use of an identity verification software.

Benefits of customer identity verification

There are numerous benefits to implementing a customer identity verification solution. First, it helps you identify …

Technology

4 Customer Success Metrics That Matter

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Customer success is a business imperative. As such, it’s important to not only measure the progress you’re making toward growing customer retention and satisfaction but also track your performance against industry benchmarks. This can be tricky because there’s no standard definition for what constitutes a “good” customer success metric. However, working at large enterprise companies that serve both small businesses as well as Fortune 500 clients with complex needs, these four metrics matter:

Customer health scores

Customer health scores are a new way to measure the overall health of your customer base that’s better than churn rate: they give you a clearer picture of whether or not your customers are happy with what they have and whether or not they plan on sticking around. They can also help predict when customers will leave and offer insight into what kind of interactions help keep them engaged.

Customer health scores can be …