How Customer Engagement Marketing Provides a New Approach to Client Relationships
Customer engagement marketing is a new approach to the traditional customer relationship management model. Rather than focusing solely on acquiring new customers, it also focuses on nurturing existing relationships with clients and building trust with them. A customer engagement marketing strategy creates automated systems that monitor customer data, scores, and preferences to ensure that as soon as a client inquiries, they receive a response within hours – if not minutes.
Build trust
Trust is essential to a successful business. Trust is built by providing good service, being honest and trustworthy, and being consistent. Trust can be lost by not keeping promises, not delivering quality products or services, or not being consistent.
Reward and retain loyal customers
Give customers something back. Reward them with a discount or a gift. You can do this by offering free shipping on all orders over $50, or giving them access to exclusive content and …